Head of User Acquisition

May 1, 2023

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Good Talent Place

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The Good Talent Place takes the Digital World to the next level

digital marketing • seo • graphic design • data analytics • content

51 - 200

Description

• Design and hands-on implementation of an overall multi-channel strategy for cost-effective customer acquisition • Review, drive growth and optimize in existing marketing and acquisition channels through clear targeting and bidding strategies • Development and delivery of innovative marketing strategies in collaboration with the marketing and other teams • Scope and test new marketing channels which have the potential to scale e.g. partnerships • Devising and tracing marketing acquisition funnels, reporting of the results and evaluation of the multichannel acquisition effort, ensure clear and reliable attribution methodologies for all channels • Oversee and participate in sourcing and management of third-party providers and partners, including affiliate marketing partners • Build and implementation of Email marketing strategy including a set-up, design, content, and conversion • Development and hands-on involvement in execution SMM content marketing strategy • Supervise creation and manage applicable promo materials • Lead Influencer Marketing campaigns, co-branding tests and partner search • Work with the team to develop, implement and optimize the program for transitioning players through their life stages and states to market the right messages and deliver the right experience to the player.

Requirements

• Minimum 3 years' relevant experience in a digital media role with igaming/online gambling/betting know-how knowledge. • Comprehensive understanding of online advertising campaigns, ad-serving technologies, tools and tracking infrastructure in terms of all social networks, search engines and mobile (WebView/iOS/Android applications). • Master User of Google Analytics, Google Conversion Tracker, AT Internet, Omniture, Webalyser, Webtrends Google Tag Manager, Ad servers (Smart, Dart, etc.), Google Adwords, YSM, Adcenter and other tools. • Proven experience in Traffic Acquisition. • Understanding of industry, product, geographical, legal and infrastructure opportunities/challenges. • Proven ability to scale Net Gaming Revenues of the projects in the portfolio. • Excellent English communication skills - both verbal and written. • Proven experience in working with complex brand engagements including technical campaigns, their implementation, management, optimization, and reporting. • Proven track record of delivering results in development of high-quality customer acquisition campaigns across a range of channels. • Data-driven and strategic mindset, that can break down large complex problems into actionable components. • Track record of applying data and a testing methodology to the acquisition of customers in scalable ways. • Attention to details, strong analytical and data visualization skills. • Able to work independently and as part of a remote and internationally dispersed team, management experience is a plus.

Benefits

• Competitive remuneration package • Ability to work remotely • Access to professional development programs and trainings • Varied project load in a very dynamic and creative environment • High exposure of your work and efforts that will be valued and appreciated • Thriving collaborative and inclusive company culture • Opportunity to join a fast-growing and super ambitious team • Working on, for and with a brand you will love and admire in equal measure