GTM Copywriter
July 25
🔄 Hybrid – San Francisco
Description
• Reevaluate, refine, and document AngelList’s tone guide to ensure it captures the correct voice as we expand our customer and product offerings. Create internal guides that outline best practices for company-wide use. • Partner closely with Product Marketing, Brand Design, and Product teams on naming and nomenclature efforts across brands and product lines. • Streamline the process of capturing customer stories across our wide customer base of GPs, LPs, Founders, Fund Operators, and more. Partner with internal teams to present these stories in various formats including social posts, blogs, webinars, and case studies to highlight their experiences with AngelList and their investing journeys. • Maintain AngelList’s blog (angellist.com/blog) and publish short-form content on a variety of topics including company news, product updates, regulatory news, and customer stories. • Drive engagement across social channels (primarily LinkedIn and X) to engage and grow the AngelList community. • Measure the impact of content efforts on site engagement, follower growth, and other key metrics. • Assist core cross-functional partners in crafting and refining GTM copy, including copy for the marketing site, SEO recommendations, sales collateral, growth marketing campaigns, product newsletters, and more.
Requirements
• Have 5-7 years leading the content strategy for a specific product line or company • Proven work experience as a Content Writer with short form writing experience (eg. case studies, blog posts, social media) • Experience writing about content relevant to Private Markets and/or Venture Capital specifically • Portfolio of published articles • Familiarity writing for a highly regulated industry and working with Product Counsel on content review and approval • Excellent writing and editing skills in English
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