Senior Copywriter

2 days ago

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Avalere

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Avalere is a strategic advisory company whose core purpose is to create innovative solutions to complex healthcare problems$1. .$1

Health insurance and reform • Evidence-based medicine • Reimbursement and product commercialization • Health economics and outcome research • Healthcare networks

201 - 500

Description

• Writes primarily to the patient audience • Experience in marketing for the healthcare industry, especially patient-facing pharma, is preferred • Collaborates productively with Designers, Production Writers, Associate Creative Directors, Developers, Project Managers and other members of the project team • Demonstrates careful attention to detail with proficiency in copyediting, references and proofreading • Adheres to brand style in both copy and design • Executes strong, engaging marketing writing that aligns with strategic inputs and is highly relevant to the audience • Is capable of presenting creative deliverables at internal and client meetings, as well as thoughtfully participating in creative and technology critiques • Contributes to creative concepting and treatment development for multichannel marketing campaigns • Communicates actively with the project team to keep deliverables on track and on schedule • Acts as guardian of content and the recorder of all copy changes throughout the creative process • Supports new business pursuits—organizing and contributing to presentations, writing and reviewing presentation decks, etc. • Understands and follows the company creative process • Works closely with the Clinical Research Associate to help annotate documents and maintain accurate reference citations • When resources allow, may direct and oversee a Production Writer in executing aspects (e.g., straightforward client changes, legal-review changes, etc.) of a given deliverable • Contributes to the establishment, enforcement and evolution of copywriting best practices at the organization • Writes to a variety of audiences, including healthcare professionals, patients and sales representatives

Requirements

• Degree from a college or a university in English, journalism, communications or a related field • Experience in pharma agency background required • 5+ years of experience as a marketing Copywriter, rare disease preferred; Pharma advertising agency experience required • Exhibits a high level of creative and problem-solving skills within the parameters of a highly regulated industry • Must have a digital portfolio that includes business-to-business pieces, interactive work, some long-form work and a creative concept brought to life across a campaign. A portfolio that includes pharmaceutical-marketing examples is required. • Experience collaborating with designers and developers to create responsively designed interactive work • Has demonstrable mastery of English-language style and mechanics • Demonstrates ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects