SEO Manager (Product Team)

2 days ago

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AXS Group (formerly Arrangers and Starkey Productions)

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Imprint Group is a full-service, experiential event group providing creative in-house event alternatives$1. .$1

Special Events • Entertainment • Teambuilding • Transportation • Production

11 - 50

Description

• Lead the development and execution of the SEO product strategy and roadmap. Work with cross-functional teams to define and prioritize product requirements, and then coordinate with the design and development teams to deliver those features. • Serve as the SEO subject matter expert, providing guidance, detailed requirements, and specifications. Ensure successful execution of SEO initiatives from ideation through to completion, delivering measurable results. Represent SEO interests in all rituals, including stand-ups, sprint planning, grooming, retrospectives, etc.. • Proactively and aggressively identify and mitigate SEO Product issues including broken internal links, improper parameterization, negative crawl impact, and suboptimal experiences to increase overall site quality and health. • Assist in the planning and execution of highly complex and detailed initiatives including site migrations, replatforming, and consolidation of multiple domains, subdomains, and subfolders. • Spec out landing page experiences and capabilities that feature content, keywords, and internal links to drive improvements in quality and relevance. • Leverage knowledge to design, test and deliver against insights derived from crawl analysis and leveraging best-in-class tools. • Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand to inform the rest of our business, including the supply side of our marketplace.

Requirements

• Bachelor's Degree or equivalent experience required; degree in Business, Management Information Systems, Computer Science or related field preferred. • 4-6 years' experience in product management, with a focus on SEO, marketing analytics, data management, and machine learning. • 4-6 years' SEO, data, marketing channels or martech-related product management experience. • 2-3 years' experience working in a complex global technology company is preferred • Strong analytical skills, with solid understanding of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, and other relevant platforms. • Ability to harness quantitative & qualitative data to address exciting buyer problems and have experience running consumer-facing A/B tests. Experience also with SEO-specific quantitative testing, such as SEO split testing • Experience defining consumer product roadmaps from inception to launch. • Proficient in SQL/BigQuery • Large-scale marketplace SEO (5-500+ million URLs) experience is highly preferred

Benefits

• Extraordinary People – we’re not kidding! • Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world. • Opportunities for learning and leveling up through training and education reimbursement.