Senior Content Strategist

July 16

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Bixal

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Improving people's lives through human-centered strategies and transformative technologies. #ThisIsBixal

Digital Marketing and Outreach • Social Media Strategy • Web Design & Development • Design - Creative and Interactive • Online Training Design & Development

201 - 500

Description

• Analyze customer experiences to develop content strategies for digital properties • Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and reach target audiences via digital channels • Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity • Define editorial standards and processes, including style and formatting guidelines • Produce content models, metadata, taxonomies, and sitemaps • Collaborate with UX researchers and designers on content design and information architecture • Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG) • Collaborate with data analysts tooptimize content for search engines, social media, and other distribution channels • Write, edit, and test copy on digital platforms and products as needed

Requirements

• Bachelor’s degree • Plus at least four years of relevant experience in developing and implementing content strategies and writing for a bilingual audience for large websites and digital products • Proven experience developing and implementing content strategies for large websites and digital products • An understanding of plain language guidelines and accessibility standards (Section 508, WCAG) • Experience working with content management systems and/or digital experience platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions • Demonstrated understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions • A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing) • Demonstrated experience working within cross-functional digital teams for at least 4 years • Proven successful consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams • Excellent verbal and written communication skills • Experience in writing, revising, sourcing, and aggregating content • Experience using voice of the customer data and analytics to support content strategy • Ability to obtain a Public Trust clearance

Benefits

• Consulting/agency experience • Previous work with government agencies or initiatives • Experience working with Agile development teams • Exposure and/or experience using Tableau, Medallia, and customer experience analytics tools • An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs • Spanish language proficiency to support transcreation of content as needed