Brand Marketing Director
March 12
🏢 In-office - Los Angeles
Description
• Brand Management: day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the founders, creative services, merchandising and digital marketing. Collaborate with cross functional teams - from digital marketing and merchandiser to creative to aggregate insights and develop strategies and content to increase brand awareness (paid, owned, and earned). Partnerships & Collaborations: develop and execute on-brand marketing partnerships & collaborations, both ongoing and project based. Community Development: develop and rollout plans for building and fostering a community around the brand to generate word-of-mouth buzz and grassroots awareness. Public Relations: lead agency relationship and manage all press and media programs from briefing through to execution. Events & Activations: end-to-end management of brand events, retail activations, and sponsorships to increase brand awareness, foster community and support business goals. Social Media: collaborate on the content, planning, strategy and growth of organic channels. Responsible for managing and communicating brand marketing strategy to grow brand awareness, drive traffic (on and offline) and maintain the brand message consistent throughout specific markets including ecommerce and wholesale and partnerships. Own, manage, and develop the brand marketing calendar ensuring campaigns are on-brand, executed on-time, and optimized for experience, press coverage, engagement, and sales impact. Collaborate with the creative team on direction for all brand related digital assets. Own clear & timely communication around key marketing decisions, project milestones, and plans, helping to keep every project organized and driving forward. Develop and drive strategic marketing programs from inception to launch. Manage cross-functional teams to devise and execute ongoing store launches. Manage small to large-scale brand awareness campaigns, partnerships, collaborations, influencer programs, email marketing, and PR.
Requirements
• 7+ years of integrated and brand marketing experience, preferably at an agency or high-growth consumer-facing apparel brand • Proven track record in growing consumer businesses through sustained customer engagement • Deep proficiency in brand building, marketing, and campaign strategy and management • 7+ years of strategic execution experience in a creative environment • A genuine passion for brand-driven growth • Strong and concise communication skills, both written and verbal, with a collaborative and cross-functional approach • Exceptional ability to create and curate engaging content • Demonstrated expertise in transforming brand strategy into successful in-market creative strategy • A true creative with an innate understanding and alignment with the Buck Mason visual language, along with a natural curiosity for innovative ways to engage our community • An acute understanding of menswear and the media industry, particularly in the context of California lifestyle • A proactive, collaborative approach to ideation and execution, with a willingness to roll up your sleeves and get the job done
Benefits
• Competitive compensation package • Health, dental, and vision insurance • Fitness and wellness benefits • 401k retirement savings plan with company matching • Quarterly clothing allowance • Stock Option Plan
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