Sr. Director of Growth Marketing

July 20

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Description

• Lead a global team of regional and specialized marketing managers to deliver on segmented pipeline and revenue targets. • Run a Global Demand Center operating via service model to support the execution of global and specialized campaigns and marketing activity. • Drive the effectiveness of strategic integrated GTM campaigns • Monitor the go-to-market funnel and perform regular pipeline generation and opportunity behavior analysis in order to determine strategic levers that optimize growth. • Develop the vision and plan for both creating and converting demand through the development of high-impact programs and activity across multiple channels. • Manage the Demand Generation team for optimal dissemination of campaigns across channels, including digital, field and email • Develop an Account Based Marketing strategy and programs • Work with the rest of our Go-To-Market team to set and achieve marketing KPIs that allow us to meet pipeline and revenue targets, and regularly communicate performance. • Ensure that we hit our booking targets by creating a healthy stream of high quality pipeline opportunities for the go-to-market teams to pursue • Work with Marketing Operations to implement best-practice processes and tools that allow us to measure and report on KPIs across the marketing funnel, effectively track results, and execute on the marketing plan. • Provide day-to-day support for sales development activities, ensuring that inbound and outbound processes are fully in sync. • Maintain a reliable funnel forecast and drive internal communications around expected results. • Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals • Build and manage demand generation campaign calendar, communication, and deliverables.

Requirements

• 8+ years of relevant B2B experience managing global demand generation & operations strategy across online and offline channels • Marketo, SFDC and 6Sense power user • 5+ years of direct oversight of marketing operations - managing a full marketing tech stack with a bi-directional sync with SFDC • Demonstrated success in creating and executing multichannel demand generation campaigns and programs with global experience • Account Based Marketing knowledge, experience and best practices is a must • Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments • Ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs. • Understanding of Revenue Operations and Opportunity Management mechanics • Strong technical skill with marketing automation, ABM, SFDC, Outreach, 6sense, and Google Analytics • Strong planning and organizational skills • Excellent communications skills — both written and verbal • Strong sense of teamwork, collaboration and relationship management skills

Benefits

• Competitive salary and stock options. • Opportunities to attend & host relevant conferences & meetups. • Flexible vacation time. • Exceptional medical, dental & vision coverage. • Generous allowance to build the workstation that suits you. • 401k.