Product Marketing Manager
May 24
🏡 Remote – Anywhere in California
Description
• Define and amplify our brand identity, including the who, what, why, and how of our product offering, to resonate with target audiences. • Map the buyer journey to identify key touchpoints and develop targeted messaging and content to guide prospects through the sales funnel. • Develop content frameworks and strategies for various channels, including blogging, video, website, etc., to drive brand awareness and thought leadership. • Develop and manage a case advocacy program, including case studies, testimonials, campaigns, and reviews, to showcase customer success stories. • Generate PR opportunities and manage relationships with media outlets and industry influencers to increase brand visibility and credibility. • Plan and execute integrated communication strategies, including email marketing and in-app messaging, to nurture leads and drive user engagement. • Develop and execute a social media strategy to engage with our target audience across relevant platforms and drive brand awareness and engagement. • Develop and optimize new user onboarding experiences to drive product adoption and retention. • Monitor and analyze marketing performance metrics, including KPIs, to measure the effectiveness of marketing initiatives and optimize strategies accordingly.
Requirements
• Content marketing experience, including the ability to outline and draft blog posts, create web copy, and develop internal messaging documents, email copy, and presentations. • Proficiency in building decks for various purposes, including sales, conferences, partner pitches, investor presentations, webinars, etc. • Experience launching a new website and understanding of website design principles, navigation, and page flow. • Ability to analyze and deconstruct successful marketing campaigns, with a focus on understanding target audience, campaign experience, and demand generation. • Strong narrative-building skills, with a focus on storytelling and differentiation. • Passion for marketing and curiosity to seek out inspiration and best practices within the industry. • Clear execution abilities with intention, including systems thinking, creative thinking, and first principles thinking.
Benefits
• Competitive salary • Medical / Dental / Vision • Educational courses • Generous Time Off 🏝
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