GTM Product Marketing Manager - Drayage
March 23
🏡 Remote – Anywhere in California
Description
• Drive Commercial Success: Take ownership of the Drayage/Global Mile product's commercial success by implementing strategies to achieve revenue growth and profitability goals. • Craft Go-to-Market Strategies: Create impactful strategies to penetrate the Total Addressable Market (TAM) and expedite market share acquisition for the product. • Product Positioning and Messaging: Develop and execute product positioning, messaging and collateral development strategies to effectively communicate the value proposition of the Drayage offering. • Craft Competitive Pricing Strategies: Develop pricing strategies that are competitive within the market landscape, balancing customer value and revenue objectives. • Voice of the Customer: Serve as the primary advocate for customers within the organization, ensuring the Drayage product consistently surpasses customer expectations. • Cross-Functional Alignment: Serve as the central point of coordination (control tower), aligning the efforts of operations, technology, marketing, sales, and commercial teams to achieve product goals while fostering accountability across teams. • Performance Tracking: Establish key performance indicators (KPIs) and metrics to monitor the performance and success of the Drayage product, regularly analyzing data to identify areas for improvement. • Collaboration with Product Management & Engineering: Work closely with platform product management and engineering teams to align the product roadmap, driving continuous product improvements and innovation. • Service Excellence: Collaborate with delivery and customer experience functions to ensure service excellence, delivering the best possible customer experience and value. • Define Success Metrics: Define and refine success metrics to continually evaluate the effectiveness of products in solving business problems and delivering value to marketplace customers.
Requirements
• 10+ years of relevant experience in building and marketing intermodal transportation services. • Strong understanding of logistics operations, including transportation, storage, transloading, and distribution. • Bachelor's degree in business, logistics, engineering, or related field; MBA or advanced degree preferred. • Proficient in operational strategy, business product development, go-to-market strategies, commercialization, and technology. • Ability to set clear, ambitious product goals that motivate and focus the team on delivering with excellence and operate in a fast-paced environment. • Articulate and proactive in communication style with ability to reinforce a clear vision with well-defined objectives. • Proven ability to work across functions and influence senior leaders and stakeholders. • Passionate about customer experience, with a track record of delivering and exceeding customer expectations. • Excellent analytical skills and strong bias towards data-based decision making.
Benefits
• Competitive compensation • Medical, dental, and vision benefits • 401K company match program • Flexible paid time off (PTO) and paid holidays
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