Senior Account Based Marketing Manager

August 24

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Checkr, Inc.

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We're building a fairer future by designing technology to create opportunities for all.

Background screening • Motor Vehicle Reports • Criminal Searches • API • FCRA Compliance

501 - 1000

Description

• Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth • Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events team • Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams • Partner with the brand team to test and optimize creative concepts for promotion across campaign channels • Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds • Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts • Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets • Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement

Requirements

• 5+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space • Ability to work strategically and tactically across multiple campaigns and channels • Courage to take the initiative, pilot, and evaluate new program types • Experience using data and metrics to develop strategy and drive program improvements • Well-organized with great attention to detail • Strong project management skills • Excels at cross-functional collaboration across multiple organizations • Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite

Benefits

• A fast-paced and collaborative environment • Learning and development allowance • Competitive compensation and opportunity for advancement • 100% medical, dental, and vision coverage • Up to $25K reimbursement for fertility, adoption, and parental planning services • Flexible PTO policy • Monthly wellness stipend, home office stipend