Director, Marketing Analytics
May 9
🏢 In-office - San Francisco
Description
• Lead a hardworking team of marketing analysts by setting a clear vision and guiding them in establishing measurable marketing KPIs and frameworks. • Foster a culture of continuous improvement by providing clear direction, setting expectations, and keeping the team motivated. • Craft the marketing attribution strategy to measure/assess the efficiency of marketing activities at each stage of the customer lifecycle and optimize marketing spend for key business outcomes. • Build and guide experimental frameworks to measure the incremental impact of marketing across Paid channels. • Develop key insights into customer behaviors, using analytical frameworks and methods to find opportunities for acquisition and lifetime value (LTV) growth. • Partner with marketing channel owners to craft and implement data-driven pilots that accelerate the efficiency and effectiveness of performance marketing. • Collaborate closely with Product Marketing partners to define go-to-market strategies for new product launches, ensuring the achievement of overall launch goals. • Serve a trusted advisor to the marketing team, advising on growth opportunities and identifying innovative ways to use data to address business challenges and drive growth.
Requirements
• 10+ years of validated experience in analytics or a related quantitative field. • 8+ years of experience in Marketing Analytics at a technology company, with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks. • A strong quantitative background acquired through a degree in a related field (e.g. Statistics, Economics, Applied Mathematics) or through professional experience. • Proficiency in crafting sophisticated SQL queries. • Proficiency in one or more analytics and visualization tools. Looker is a plus. • A history of leading and encouraging a team. • Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences. • Skilled at handling cross-functional relationships and presenting to leadership across various organizations. • A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team. • A detailed understanding of statistical analysis (e.g. hypothesis testing, experimentation, regressions). • A track record of using data to drive business impact, preferably in a consumer-facing digital environment. • Proficient at quickly uncovering insights and presenting them persuasively to drive action.
Benefits
• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit • Competitive salary based on experience • 401k match plus great medical, dental, vision, life, and disability benefits • Generous vacation policy and company-wide Take Care of Yourself Days • 1% of your time off to support local community organizations of your choice • Mental health support with therapy and coaching through Modern Health • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more. • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
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