Colibri Group
Leading people to achieve more and thrive in their careers
Appraisal • Distance Learning • Business • Teachers • Nurses
1001 - 5000
Marketing Analyst
August 31
🏡 Remote – Anywhere in California
Colibri Group
Leading people to achieve more and thrive in their careers
Appraisal • Distance Learning • Business • Teachers • Nurses
1001 - 5000
Description
• Collect, analyze, and interpret marketing data to identify trends, opportunities, and challenges. • Develop and maintain marketing performance dashboards and reports to track key metrics and KPIs. • Conduct thorough analysis of campaign effectiveness, customer behavior, conversion rates, and ROI. • Provide actionable insights and recommendations to optimize marketing strategies and campaigns. • Collaborate with cross-functional teams including Marketing, Sales, and Product Development to align data-driven decisions with business goals. • Utilize statistical methods and predictive analytics to forecast trends and outcomes. • Conduct competitive analysis to benchmark our performance against industry standards. • Stay updated with industry trends and best practices in healthcare technology and education.
Requirements
• Proven experience as a Marketing Analyst, Data Analyst, or similar role in the healthcare or ed-tech industry. • Proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau, SQL). • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. • Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce) is a plus. • Excellent communication skills with the ability to present complex data insights clearly and actionably. • Ability to work independently and collaboratively in a fast-paced environment. • Bachelor’s degree in marketing, Statistics, Economics, Business Administration, or a related field.
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