Marketing Manager - B2B

July 29

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Colibri Group

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Leading people to achieve more and thrive in their careers

Appraisal • Distance Learning • Business • Teachers • Nurses

1001 - 5000

Description

• Identify and target customer and prospect populations for integrated marketing campaigns that exceed lead generation and revenue targets. • Serve as the liaison between the business unit, channel sales, and marketing department. • Building and launching day-to-day B2B marketing activities, including email marketing, direct mail, website experience, social media, digital marketing analytics, database analytics, HubSpot customer and prospect workflows. • Build and communicate B2B customer personas to help guide marketing campaign creation and delivery. • Coordinate integrated marketing programs with internal teams: email marketing, social media, content development, project coordination, asset management. • Analyze customer data and generate actionable insights that drive lead generation and retention and increase market share and customer impact. • Analyze marketing campaign performance data and generate insights to optimize future campaigns. • Create content and key messages designed to drive revenue growth with targeted customer populations. • Set ambitious standards for development, execution, and optimization of cross-channel marketing campaigns. • Develop content and strategies to both coordinate and deliver customer focused and lead generation oriented virtual and in-person events. • Optimize and maintain existing collateral, and identify updated content requirements including sales collateral, slide ware, case studies, testimonials to provide clarity to product mix.

Requirements

• A self-starter with 3-5+ years of experience in B2B marketing, B2B event marketing, sales enablement, or similar roles. • Accomplished at leveraging full value from HubSpot marketing automation processes or similar CRM & marketing automation platforms. • Experience in the Real Estate and Education industries is preferred. • Hands-on integrated marketing expertise, including social, email and affiliate channels, and direct print marketing. • Demonstrable experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with Real Estate Brokers and their agents/teams. • Bachelor’s degree strongly preferred, preferably in marketing, business, or related discipline. • Detail-oriented with the ability to manage projects from inception through execution. • Exceptional analytical and communication skills.