Senior Director - Global Demand Generation & Growth

July 24

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Deputy

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Make a difference to the lives of shift workers around the world

Intelligent Scheduling • Accountability • Attendance • Integration with Payroll • Compliance

201 - 500

Description

• Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc. • Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey. • Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience. • Define a quarterly demand generation plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team. • Drive funnel optimization programs across multiple stakeholders, including lead flow, scoring, nurture, and automation. • Partner with SDR and Sales leadership to build successful lead flow and follow-up processes. • Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects. • Meet revenue targets and define the growth plan, channel mix, data & analytics to drive net new and expansion leads across all segments. • Track performance metrics and budget management on a daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. • Provide regular updates and feedback to the Sales and Leadership teams. • Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization. • Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and align with strategic market moments to extend reach. • Grow a team of high-performing marketing leaders and create a data-driven culture and learning environment that encourages continuous improvement in content quality and speed of execution. • Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against revenue and booking targets.

Requirements

• 10+ years of senior experience in leading demand generation in B2B SaaS. • 5+ years as a people managerDeep digital marketing expertise across paid media, website design, site conversion, email/lifecycle marketing • Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications with a strong, demonstrable focus on pipeline/revenue growth and high-quality execution. • Exceptional execution and prioritization skills to develop practical solutions and lead the day-to-day execution in the trenches. • Excellent cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals. • A people-focused leader with prior experience managing creative and collaborative teams and agencies that support the organization and link to overall business objectives and metrics. Prior experience in change management, unifying functional areas and building new teams. • Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership. • BS/BA degree in Marketing, Business, or related field (MBA highly preferred) • B2B experience preferred • Experience with HR or FinTech SaaS a plus