Product Marketing Specialist

March 28

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State of the art recurring donation system in 15 mins. Proud to support more than 50,000 nonprofit organizations.

nonprofits • payment processing • fundraising • crm

51 - 200

Description

• Craft messaging: you’ll support the Director of Product Marketing to anchor our entire go-to-market strategy on a bold, consistent product story. You’ll help our growth team pitch against competitors, test marketing messages, define target personas, and get customers excited about any new technology we ship. • Organize a feature launch process: if a product never gets marketed, is it ever truly shipped? We need someone to support the entire launch process, from managing the beta to writing the feature announcement post to working with partners for co-marketing to bigger PR efforts. • Manage product communication: we’re constantly launching big new features. Whether through blog posts, ad campaigns, collateral, or PR, you’ll communicate our evolving product narrative to existing customers, teammates, and the broader market. • Clear product messaging: together with the Product Marketing Director, craft product messaging that sets new products apart from others in the market to give them a unique selling point. Benefit-driven over feature-driven messages. • Data analysis and optimization - Conduct thorough analyses of the relevant data to look for opportunities for improvement and identify areas that should be optimized, in order to support our growth objectives.

Requirements

• 4+ years of proven experience as a product marketer • Product orientation • Strategic thinking about every piece of the larger nonprofit market • Experience in market analysis. • Developing product positioning • Identifying direct competitors and product differentiation. • Data analysis and reporting. • Familiar with product marketing tactics (e.g. in-app notification, account-based marketing, email marketing, social media marketing, PR) • Looking at competitive pricing for go-to-market strategies • Working knowledge of web analytics tools (Google Analytics, Beamer, Hotjar, Crazy Egg) • Closely work with our growth and product team to ensure a smooth release • Clear and authentic communicator, with a healthy disdain for corporate speak

Benefits

• Fully remote work from the comfort of your home • Generous time off policy of 21 days (birthday included \ud83c\udf89), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state) • Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life • 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4% • Reimbursement package for home office expenses, up to $1.5k • Eligibility for employee equity plan (stock options) • Wellness program with fitness and mindfulness classes • Love your work and our mission of serving nonprofits!