Founding Growth Marketer
July 13
🏢 In-office - San Francisco
Description
• Lead Generation: Identify and nurture leads within our Ideal Customer Profile (ICP), filling the top of the funnel and handing off qualified leads to the Account Executive. • Refine Initial GTM Motion: Collaborate with the GTM team to hone the ICP and improve down-funnel conversions. • Experiment to Find New Channels: Explore and experiment with new channels such as LinkedIn, Twitter, paid acquisition, webinars, in-person events, and more. • Setup Sales Infrastructure: Lead data enrichment, outbound automation, inbound data collection, content marketing, and initial SEO setup. • Content: Our customers are experts in their fields. Maintain a steady stream of high-quality technical content in collaboration with Product Marketing. Work with customers to incorporate valuable social proof. • Validate New Hypotheses: Execute on hypotheses to prove or disprove new channels independently.
Requirements
• Working Insanely Hard: You make things happen. • Lead Generation: Hunting for leads, finding the "watering holes" of ICPs, and getting people on your calendar. • Maintaining Data Hygiene: Solid understanding of the mechanics of CRM, sales productivity, and automation tools. • Pattern-Matching and Operating Off Very Little Information: You're ready to experiment and excel in ambiguous situations.
Benefits
• Drive X% of initial touch points month-over-month
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