Social Media & Strategy, Lead
March 16
🏢 In-office - Bay Area
Description
• Overseeing the seamless execution of social media content, strategy, and digital campaigns to attract, engage and grow the Fashion Nova community across all social media platforms • Innovate new strategic thinking across the board, and optimize performance across all social media activations • Staying up to date on current social media trends and implement them for the brand • Ensure the delivery of successful campaigns while supporting business critical KPIs • Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point • Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends • Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams • Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth • Lead and develop a team of best-in-class Social Media strategists
Requirements
• Bachelor’s degree in Marketing, Journalism, Communications or related field • Minimum of seven years of social media and|or related digital marketing experience • Strong verbal, written, and interpersonal skills • Natural storyteller who understands the brand DNA, voice, and aesthetics • Strong understanding of and interest in the fashion space • Experience in visual storytelling on social media • Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive attitude • A collaborative team player with an open mind to finding new ways to drive results • A natural 'people person,' skilled at building and nurturing relationships, and balancing many priorities • A genuine passion for the Fashion Nova brand, it’s mission, customer, and products • Fluency with analytics and SEO • Knowledge in the KOL (INFLUENCER) landscape • Strong awareness of US social media best practices and platform knowledge, understanding measurement metrics of success (ENGAGEMENT, ACQUISITION, ETCETERA.) • Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google Analytics • English, additional language(s) an advantage
Benefits
• Formalized career paths • Flat management platform • Manager Training Academy • Creative Development Internship Program • Fashion Nova Cares Program • Flexible Paid Time Off (PTO) • Medical, Dental and Vision Coverage • 401k match, with immediate vesting upon eligibility • Stocked kitchens with gratis snacks and drinks • Weekly catered lunches • Summer Fridays at Headquarters • Team bonding events and programs • Employee discounts
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