Fellow
Product design company helping you brew a great cup of coffee at home. Makers of the award-winning Stagg EKG Kettle
Product Design • Coffee
51 - 200
Director, Brand
July 24
🏢 In-office - San Francisco
Fellow
Product design company helping you brew a great cup of coffee at home. Makers of the award-winning Stagg EKG Kettle
Product Design • Coffee
51 - 200
Description
• Dream up and execute newsworthy product launches, seasonal, and evergreen marketing campaigns that drive both buzz and sales • Drive brand awareness; make Fellow a household name • Partner with our creative team to ensure our brand and campaigns connect seamlessly across channels • Refine our brand strategy for the next stage of growth • Guide user research program that drives deep understanding of customers and centers them in our work • Champion our brand internally
Requirements
• 10+ years of consumer marketing experience • Master storyteller who brings passion, energy and inspiration to the forefront • Experience across brand strategy, creative development, multi-channel execution, social platforms, influencer strategies, retail marketing, community building and PR — has executed these at scale, driving both business results and brand equity • Experience leading or participating in user research studies • Seasoned people leader; someone who people want to learn from, work with, and are inspired by • Effective cross-functional leader and adept at working across product, merchandising, and growth • Meticulous planner, able to manage complexity in both products and channels • Scrappy with high standards; champagne taste, beer budget
Benefits
• Competitive compensation including employee equity plan • Generous paid time off plan • 401k with company contribution after 6 months of employment • Medical/dental/vision insurance • Better Yourself Wellness credit & Better Your Community donation matching • Monthly Fitness Stipend • Summer Fridays • Paid Parental Leave • Generous discount on Fellow products • Best coffee anywhere
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