Brand Marketing

2 days ago

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FitXR

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The leading VR/AR fitness company making fitness more fun and accessible for everyone.

Virtual Reality • Fitness Content • Gaming

51 - 200

Description

•Build conceptual go-to-market initiatives that have direct influence on multiple marketing channels. •Collaborate with marketing leadership on the execution of our email marketing efforts by crafting detailed email marketing briefs for our CRM developer, with the intention to hyper target specific segments to drive trial of the product, with retention in mind. •Compose creative briefs for channels that derive from a yearly Brand and Product Marketing calendar. •Collaborate with the social media, email, web, paid and product teams to ensure consistent messaging across all customer facing FitXR channels. •Impact the look/feel of all creative design and video assets that are built from the overarching Brand calendar. •Act as a key stakeholder to help lead the cultivation of an influencer marketing program with storyboards, positioning and execution as it relates to brand thematics and the social calendar. •Lead all product trial initiatives that encompass the companies experiential marketing program that include (but are not limited to): trade shows, event outreach for strategic sponsorship opportunities, fulfilment of requests, etc. •Work with SLT/Marketing Lead on seeing through the deliverables of Brand Partnerships campaigns with similar companies that have a shared vision, target audience, etc, •Work closely with the Community Lead to ensure our content resonates with our most dedicated audience, while crafting new and exciting engagement campaigns that bring new users into our global community.

Requirements

•Impact-driven: You have a passion for working on content focused marketing campaigns that help add value to your CRM, driving quality engagements. •Strategic thinker: You’ve got a knack for thinking strategically about how to scale and manage a global brand, and you know how to translate user research into actionable brand campaigns. •Community Focused: You understand that the community is more than just responding to feedback—it’s about delivering content that is valuable and relative to our online community. •Strong collaborator: You’re a strong advocate for the brand and have experience working closely with product and marketing teams to ensure all campaigns roll up into our monthly initiatives and overall brand mission. •Excellent communication skills: You’re a natural communicator, able to tell the story of FitXR’s product evolution in a way that engages and excites our users. •Strong copywriting skills to contribute to a weekly editorial calendar, writing long & short form email copy and mapping out web pages. •Experience seeing through marketing campaigns, from idea to execution •Familiarity with all social media platforms and how each can be optimised through thoughtful content. •Have worked with a global company CRM to understand email marketing (automations, segmentation, welcome series). •Experience in user research and translating community feedback into product improvements that influence marketing communications. •Have acted as a marketing generalist for a community focused, health and wellness lifestyle brand for 2-3 years.

Benefits

•Remote role, to be performed specific to 9a-5pm EST hours •Unlimited annual leave •Stock options - everyone is an owner •Annual learning budget •Wellbeing budget •Annual company retreat •Work from home stipend •VR headset + membership to FitXR •Employer contribution to 401k plan •Health insurance with Empire Health, Dental, Vision + HSA/FSA Plan •12 weeks full paid family leave