Fourth
Fourth is the power behind the world’s hospitality industry$1. .$1
Hospitality Payroll • Hospitality Data & Analytics • Workforce Planning • Employee Engagement • Inventory Management
501 - 1000
Senior Marketing Manager - Enterprise
July 23
🏡 Remote – Anywhere in California
Fourth
Fourth is the power behind the world’s hospitality industry$1. .$1
Hospitality Payroll • Hospitality Data & Analytics • Workforce Planning • Employee Engagement • Inventory Management
501 - 1000
Description
• Research, score, and identify high value target accounts and segments within our ICP • Develop and execute (project manage) multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target: emails, webinars, ads, direct mail, tradeshow side events, breakfast / dinner events, etc. • Develop custom messaging and content – taking into account the buyer’s specific challenges, goals and interests • Research and share insights about the targets and support account-based prospecting and selling activities • Partner with Product Marketing and Design to drive content strategy, planning and execution • Drive maximum coordination and alignment with the sales team across your campaigns • Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn’t and optimize investments going forward
Requirements
• You have prior account-based marketing campaign experience and have demonstrated success (2+ years in ABM, 3+ years in B2B marketing) • You have some measure of experience working with events/field marketing to strategically • Excellent communication skills (written and verbal – even though you will have copywriter access, sometimes you may need to do the writing yourself) • Excellent project management, analytical and budget management skills • Experience with Salesforce (you can create reports) [if you can use Marketo, that’s a plus] • You are analytical and data-driven • You are commercially minded (extra credit if you’ve held a quota before) • You thrive in collaborative, fast paced environments • You are curious and obsessed with making things happen and have a “student” mindset when it comes to ABM and B2B marketing
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