Ads, Art Director

July 23

Apply Now

Receive Emails with Similar Jobs

FreshCut Paper

WebsiteLinkedInAll Job Openings

Nearly 80% of fresh cut flowers are imported into the United States traveling thousands of miles$1. .$1

Greeting Cards • Direct to Consumer • Ecommerce

11 - 50

Description

• Creative Execution • Create visually appealing and effective ads for Facebook that are on-brand, meet the platform's best practices and drive conversion • Lead the production process of ads, including static images, and videos - is not always the one behind the camera but can jump in if needed • Regularly engage in brainstorming sessions to generate fresh ideas for ad campaigns • Market & Trends • Experiment with new tools and techniques to continuously improve the visual and performance of ad creatives • Stay up-to-date on trends, competitors/ adjacent brands, and best practices in digital advertising, particularly on Meta platforms • Synthesize new information into a clear vision and directions for all ad components such as visuals, audio, actors/ models, copy etc. • Collaboration & Leadership • Highly adaptable to changing project requirements and priorities, demonstrates flexibility and resiliency in a fast-growing business • Comfortable seeking input or support from project stakeholders, director reports, and others when needed • Be the point of contact and leader for any in-house, freelance, and agency ad resources and provide creative guidance and constructive feedback to team members to elevate the overall creative output • Project Management & Organization • Build and maintain libraries of templates, assets, and SOPs to ensure consistency and efficiency • Work closely with the Creative Director, Ecomm., and Product to align on priority, product launch timing, and goals • Can successfully balance multiple projects simultaneously to ensure timely delivery and high-quality output • Data oriented • Loves using performance data and market trends to continuously refine and optimize ad creatives • Have a clear and accurate sense of what’s working and not working using Motion, Meta apps or other analytics tools • This role is responsible for ROAS and conversions metrics

Requirements

• 4 - 6 years in advertising, marketing, design or related field, experience working in a start-up environment with a direct-to-consumer product • Strong portfolio showcasing exceptional ad projects, particularly for Meta platforms. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other relevant design tools. • Has a strong sense of collaboration and is able to articulate ideas clearly and convincingly. Open to feedback and iteration to reach the best result. • Experience with motion graphics and video production • A self-starter with a positive and flexible attitude, can balance risk-taking, speed, and execution in a dynamic, fast growing business. • Proactive mindset, able to turn ideas into actionable strategies and execute them efficiently across different projects.