Demand Generation Marketing Manager

July 27

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501 - 1000

💰 Grant on 2023-04

Description

• Builds multi-channel campaigns and programs at scale to drive brand awareness, increase inbound customer acquisition and engagement, and grow pipeline generation • Continually assesses demand generation effectiveness across channels and campaigns to provide a detailed analysis and to ensure adjustments are found early and implemented • Collaborates with the sales team to define target audience segments, messaging strategies, and campaign objectives, ensuring alignment with sales goals and priorities. • Utilizes marketing automation platforms and CRM systems to build and manage lead nurturing programs, track campaign performance, and measure ROI. • Conducts market research and analysis to identify new opportunities for demand generation and stay informed about industry trends, competitor activities, and customer insights. • Monitors and analyzes key performance indicators (KPIs) such as lead quality, conversion rates, and customer acquisition costs, providing regular reporting and insights to key stakeholders. • Manages and implements promotional catalog initiatives • Collaborates with content creators, designers, along with internal and external agencies to develop compelling marketing collateral, including whitepapers, case studies, webinars, and presentations. • Develops and executes strategic marketing initiatives to drive commercial success, collaborating closely with teams to ensure alignment with business goals and maximize revenue generation. • Completes special projects as assigned by the Director or SVP*.

Requirements

• Bachelor's degree in marketing, business administration, or related field required; master's degree preferred. • 6-8 years of experience in marketing, with a focus on demand generation and digital campaigns, with 2 years of experience managing a team