Senior Product Marketing Manager
August 17
🏡 Remote – Anywhere in California
Description
• At Grow, we are creating a game-changing experience that redefines how providers manage their practice, how clients find therapists, and how care is delivered. • We're looking for a Senior Product Marketing Manager to help us drive GTM, adoption, and reach of our product offering. • As one of our first Product Marketing hires, you’ll partner closely with our growing Product team and play a major role in setting a strategic direction for Product Marketing at Grow. • Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral • Produce and/or collaborate on content to engage target audiences, especially payors and providers • Develop strategies to increase product visibility and adoption • Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives • Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product
Requirements
• 5+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required) • Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders • User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies. • Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same. • Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement • Highly Motivated. You take ownership of your work.
Benefits
• The chance to drive impact within the mental healthcare landscape from day one • Comprehensive health insurance plans, including dental and vision • Flexible working hours and location (remote OR in-office, your choice!) • Generous PTO • Company-wide winter break • Mental health mornings (2 hours each week) • Team meditation • Wellness Stipend • In-office lunch and biweekly remote lunch on us! • Continuous learning opportunities • Competitive salary • The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
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