Social Media Director
Yesterday
🔄 Hybrid – Los Angeles
Description
•Develop the social media strategy, social media campaigns and tactical plans from beginning to implementation, to support the objectives. •Author and oversee social media content creation, planning, and execution, ensuring alignment with broader business, editorial, and audience goals. •Ensure all content is aligned with the RBC brand voice and ladders up to the strategy, route necessary approvals and department briefs. •Collaborate and work cross-functionally across the org to assist with larger tentpoles, events and company-wide initiatives. •Define and develop comprehensive performance goals to optimize social media efforts daily, while leveraging learnings and adapting. •Analyze campaign results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies. •Present strategies, analysis, and key learnings regularly to senior leadership and various stakeholders. •Maintain awareness and understanding of emerging social media platforms and best-in-class tactics, as well as look for opportunities to innovate. •Identify industry trends, relevant news, and other opportunities to increase RBC’s share of voice in the space. •Build and execute against social plans for RBC initiatives (new and current) •Work closely across departments; lead brainstorms, reporting and activations. •Track projects, resources, workload and needs in tandem with project managers. •Develop social strategy for monthly book content and continue to amplify and create content for RBC authors (their new books) and book to screen (new and legacy). •Oversee monthly book giveaways with Hello Sunshine social team. •Own oversight of photo/ video shoots with authors and book talent, including creators. •Work closely with publishers monthly for book announces. •Lead brainstorm with team for monthly book announce and new ways to continually elevate and amplify •Foster and participate in our overall Hello Sunshine values and vision. •Lead, manage, and mentor your team. Be open with communication, provide growth paths, and share the larger business vision.
Requirements
•Experience running social media for a brand, media company, agency, or publishing entity. •The position requires a candidate with significant experience with brands that involve talent or creators and directing social campaigns to support live content, events, commerce, book publishing, podcast, and launches. •Experience maintaining and growing social audiences across multiple platforms. •Self-starter and creative thinker with astute attention to detail, you are proactive and able to work on tight deadlines. •Well-versed in current and emerging social platforms, their products, and trends. •Creative thinker capable of conceptualizing and presenting big ideas and new formats. •An eye for visual design and ability to capture and curate best-in-class social content. •Strong writing and editorial skills. •A lover of books and storytelling with a passion for centering and advancing female narratives. •Experience using marketing tools like Google business, Canva, CapCut, Premiere, Sprinklr, Sprout Social, Later. •Have experience leading and managing direct reports.
Benefits
•Health Care Plan (Medical, Dental & Vision) •Retirement Plan (401k, IRA) •Life Insurance (Basic, Voluntary & AD&D) •Paid Time Off (Vacation, Sick & Public Holidays) •Family Leave (Maternity, Paternity) •Short Term & Long Term Disability
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