Social Media Strategist

August 26

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Description

• Develop and implement a comprehensive social media strategy for a B2B tech brand, covering key platforms like LinkedIn and client's webpage. • Create and curate engaging, high-quality social content that resonates with the target audience of technology decision-makers and business leaders. • Manage the full social media content creation process, from ideation to publishing and community engagement. • Maintain a social media content calendar to ensure a steady stream of relevant and timely updates across platforms. • Analyze social media performance and usage metrics to optimize the social media strategy and content. • Collaborate cross-functionally to align social media activities with broader business and marketing objectives. • Develop and implement a strategy for sustainability-focused social media content. • Monitor industry trends and competitor activity to identify opportunities and refine the social media approach.

Requirements

• Previous experience in social media strategy, content marketing, or a related field, with a focus on B2B tech audiences. • Proven track record of successful social media strategies and campaigns, particularly on the LinkedIn platforms and company website. • Excellent writing, editing, and content creation skills, with the ability to develop compelling, on-brand social media posts. • Strong understanding of social media performance metrics and analytics, including the ability to measure and report on key KPIs. • Familiarity with social media management tools, content calendars, and best practices for community engagement. • Adaptable and creative mindset, with the ability to generate innovative social media ideas and concepts. • Collaborative approach, with the ability to work cross-functionally and align social media efforts with broader marketing and business goals. • Passion for the B2B tech industry and staying up-to-date with market trends and developments.