Marketing Automation Specialist

Yesterday

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HireVue

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HireVue is where hiring happens - transforming the way organizations discover, engage, and hire the best talent.

Video Interviewing • Team engagement • Human capital management • SaaS • Video screening

201 - 500

💰 Private Equity Round on 2019-10

Description

• Build Marketo programs, help manage email marketing programs, and support the marketing team with data to guide optimization decisions • Develop and execute email marketing programs, including email creation, segmentation, testing, deployment, and continuous performance monitoring • Plan and perform A/B testing within marketing automation platform to improve productivity, conversion rates, programs/campaign ROI, and sales growth • Support marketing operations initiatives in Marketo and Salesforce related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing • Responsible for campaign creation in Salesforce • Monitor and maintain data quality within the marketing database • Create and maintain reporting dashboards on marketing and sales effectiveness and business results • Create & analyze reports across multiple sales & marketing teams to create consolidated performance reviews & recommendations • Select, implement, and maintain marketing technology stack to serve marketers across channels • Maintain rigorous data analysis and auditing practices to uphold data integrity • Implement, document, and refine processes and integrations to improve overall marketing operational efficiency

Requirements

• BA/BS or equivalent working experience, with 1-3 years experience in marketing operations • Experience in both ABM and traditional Inbound demand generation to support pipeline targets preferred • Paid Media and Paid Social Media Management in a B2B high technology company • Demonstrated experience owning specific campaigns from start to finish • Strong analytical skills and a data-driven decision making orientation • Experience managing all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns • Marketo Certification a plus

Benefits

• Flexible Paid Time Off • Medical, Dental, Vision • 12 Weeks Maternity & Adoption • 401K match