K-12 Revenue Marketing Manager

May 7

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Instructure

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Amplify teaching. Elevate learning. Intensify impact.

education • learning management system • software as a service • education platform • employee engagement

1001 - 5000

Description

• Serve as the campaign leader for a focused area of our K-12 offerings, responsible for core metrics: Awareness, Acquisition Pipeline, Pipeline progression, Retention, Growth Pipeline • Create and curate content that drives thought leadership and demand through the funnel • Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length • Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs • Write ad copy and emails; design images in Canva or work with our in-house creative team as required • Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics • Communicate and educate other teams (particularly sales) regarding new and planned marketing activities • Work with event, ABM, social and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required • Manage and adhere to the quarterly marketing budget • Report key findings from campaigns and provide strategic suggestions to improve performance • Collaborate with counterparts to share ideas, inspiration, and strategies

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus • 5+ years of B2B demand generation experience in SaaS, education-focused experience is a major plus • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content, SEM, and paid digital • Exceptional writing skills with an eye for strategic content marketing • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management • A portfolio of produced marketing work is a plus • Exceptional organizational skills and attention to detail • Project management experience with the ability to manage multiple projects and contractors simultaneously • Ability to communicate effectively with all levels of management • Kindness and conscientiousness • A good sense of humor :)

Benefits

• Competitive salary, equity and 401k • Medical, dental, disability, and life insurance • HSA program, vision, voluntary life, and AD&D • Tuition reimbursement • Paid time off, 11 paid holidays, and flexible work schedules • LifeStyles Spending Account