Marketing Systems Integration Developer

August 28

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Klaviyo

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Klaviyo is a unified customer platform for email, SMS, and more. Own your consumer data and interactions. #Klaviyo

Email Marketing • Ecommerce • Data Science • Analytics

1001 - 5000

💰 Secondary Market on 2022-09

Description

• Responsible for managing, customizing, and maintaining our Salesforce platform to enable effective marketing operations and data-driven decision-making. • Lead the implementation of new tools. • Customize and configure Salesforce to support marketing automation, lead generation, lead nurturing, and campaign tracking. • Create and maintain custom objects, fields, and workflows specific to marketing processes, ensuring data integrity and accurate reporting. • Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce. • Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows. • Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics. • Provide training and support to marketing teams on Salesforce best practices and usage to drive adoption and efficiency. • Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations. • Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency. • Troubleshoot and resolve technical issues related to Salesforce configuration and integrations. • Contribute to the development and maintenance of documentation for Salesforce processes and procedures.

Requirements

• Bachelor's degree in Business, Marketing, Information Technology, or related field. • 3 years of experience as a Salesforce Administrator, with a focus on supporting marketing operations and campaigns. • Salesforce Administrator certification is preferred. • Strong understanding of marketing processes, lead management, and demand generation strategies. • Proficiency in configuring Salesforce objects, fields, workflows, and automation tools. • Experience with marketing automation platforms (such as Klaviyo, Marketo, Eloqua), and integrating them with Salesforce. • Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs. • Strong analytical skills with the ability to interpret data and provide actionable insights. • Excellent communication skills and ability to work collaboratively across teams. • Problem-solving mindset with a proactive approach to addressing challenges. • Ability to manage multiple projects simultaneously in a fast-paced environment. • Proficiency in Marketing and Administrative tools: DemandTools, 6Sense, LeanData, Jira, GSuite, Monday, On24, Qualified • Proficiency in Salesforce APEX

Benefits

• Medical, dental and vision coverage • Health savings accounts • Flexible spending accounts • 401(k) • Flexible paid time off • Company-paid holidays • Learning allowance • Access to a professional coaching service for all employees