Demand Marketing Manager - Digital Events

July 13

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Kustomer

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Kustomer helps businesses grow by delivering exceptional customer service via phone, email, chat, text, social, messaging and more$1. .$1

customer experience • customer service • CRM • CX • SaaS

201 - 500

💰 $60M Venture Round on 2023-05

Description

• As the Demand Manager of Digital Events at Kustomer, you will play a critical role in driving marketing qualified lead generation efforts • Collaborate closely with marketing ops, partnerships, performance marketing, and design teams to ensure seamless execution and promotion of webinars • Turn marketing qualified leads into demo requests, significantly contributing to the sales pipeline • Own the entire webinar funnel, from strategic planning and execution to post-event follow-up and analysis • Develop and execute comprehensive demand generation plans for live and on-demand webinars • Utilize interviews, webinars, videos, and virtual events to expand Kustomer’s reach • Write engaging promotional emails, create compelling landing pages, and leverage webinar content for ongoing promotion • Work with cross-functional teams to drive webinar success and track key performance metrics

Requirements

• 4+ years of experience in demand generation marketing, with a focus on webinar/video programs • Proven ability to manage end-to-end webinar programs, from strategic planning to execution and follow-up • Exceptional project management skills, with the ability to coordinate and manage multiple tasks and stakeholders • Strong content creation skills, including writing promotional emails, landing pages, and follow-up content • Experience with webinar tools, including Zoom, LinkedIn, WordPress, and HubSpot • Excellent analytical skills, with the ability to track and report on key performance metrics • Strong collaboration skills, with experience working cross-functionally with marketing ops, sales, and performance marketing teams • Detail-oriented and proactive, with the ability to work independently and manage expectations in a fast-paced, deadline-driven environment

Benefits

• Competitive salaries • Stock options • 100% healthcare coverage • 401K • WiFi and Mobile reimbursement • Generous vacation policy