Senior Events and Campaign Manager

June 15

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Lumin Digital

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Lumin Digital is a fintech company specializing in cloud native digital banking solutions.

Credit Unions • Digital Banking • Member Engagement • Advanced Security • Predictive Analytics

51 - 200

Description

• Plan, coordinate, and execute high-impact virtual and in-person events such as webinars, industry conferences, trade shows, and client events. • Develop and implement event strategies that align with overall marketing goals and the specific needs of the finance, banking, and credit union sectors. • Handle all aspects of event logistics including venue selection, vendor management, budgeting, and post-event analysis. • Design and execute integrated awareness marketing campaigns across multiple channels including email, social media, content marketing, and digital advertising. • Collaborate with cross-functional teams, including sales, product, and content, to craft compelling campaign narratives and assets. • Utilize marketing automation tools to manage campaign workflows, audience segmentation, and personalized communication. • Drive awareness and contact engagement efforts through targeted event participation and focused marketing campaigns. • Develop and manage lead nurturing programs to engage prospects and move them through the sales funnel. • Work closely with the sales and Account-Based Marketing (ABM) team to ensure effective lead handoff and follow-up. • Monitor and analyze the performance of events and campaigns, providing regular reports and actionable insights to senior management. • Use data-driven insights to optimize event strategies and marketing campaigns for maximum impact and ROI. • Conduct A/B testing and other optimization techniques to continuously improve campaign effectiveness. • Build and maintain relationships with key industry influencers, partners, and stakeholders. • Negotiate contracts and agreements with event vendors and partners. • Ensure high levels of customer satisfaction and engagement through excellent event experiences and communications.

Requirements

• 7+ years of experience in event planning and campaign management, preferably within the B2B SaaS industry and specifically within the finance, banking, and credit union sectors. • Proven track record of successful event execution and integrated marketing campaign management with a B2B Saas organization, preferably in the financial or banking industry. • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). • Strong organizational and project management skills with the ability to handle multiple projects simultaneously. • Excellent communication and interpersonal skills. • Creative thinker with a strategic mindset and attention to detail.