Senior Content Writer

August 27

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Lyra Health

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Transforming behavioral health through technology with a human touch

Behavioral health • mental health • digital health

501 - 1000

💰 $235M Series F on 2022-01

Description

• Create compelling, high-quality content aligned to Lyra’s brand strategy and goals that resonates with both customers (B2B) and Lyra members (B2C) • Conceptualize and develop copy across integrated campaigns via email, websites, print collateral, video, and more • Craft concise, high-impact headlines, teasers, and other short-form content • Develop narrative storytelling that seamlessly integrates across our content types and channels, and actively suggest and explore new storytelling methods • Stay current with industry trends and brainstorm and pitch new content ideas • Collaborate with cross-functional partners and internal leaders to understand their messaging needs, easily incorporate those needs into projects, and manage feedback, editing, and approval cycles to meet established deadlines • Translate complex topics and stories into easy-to-understand copy for internal and external audiences • Approach content strategically by focusing on big-picture objectives while executing the details of our editorial calendar and internal style guide with precision • Interview internal and external subject matter experts and thought leaders • Edit content from other writers and provide feedback • Ensure a consistent and compelling brand voice across multiple formats

Requirements

• Degree in communication, English, journalism, marketing, or related field • 7+ years of experience writing clear and compelling content in a variety of formats, including large, complex campaigns • Experience editing/proofing content in an iterative and flexible process, presenting concepts, and negotiating feedback from multiple stakeholders • Experience optimizing copy for different contexts and channels including print, web, social, and emails • Demonstrated ability to research complex subjects and translate findings into engaging, understandable copy • Ability to multitask and prioritize projects autonomously, meet strict writing deadlines, and excel in a fast-paced environment • Strong interview skills, with a proven track record of collaborating with subject matter experts • Passionate, detail-oriented, and focused on creating best-in-class experiences • Strong command of AP style • Ability to apply a thoughtful DEIB lens to all work, for both U.S. and global audiences • Exceptional organizational skills, with experience using tools such as Asana and Jira • Prefer experience in mental health, health care, or health tech • Prefer experience in B2B, B2C, and B2B2C