Group Product Manager, Growth Marketing & CRM
August 23
🔄 Hybrid – Los Angeles
Description
• Lead lifecycle and engagement across all areas of Tinder • Develop creative initiatives to improve CRM efforts for the team and product. • Learn about brand strategy and engagement operations and help make decisions for international growth. • Partner with team members to deliver high-quality, engaging, localized content • Leading your team to execute CRM user growth, revenue growth, and retention tasks. • Leverage a robust, homegrown CRM tool to impact engagement and communicate with millions of users worldwide. • Lead PM initiatives related to ML CRM personalization workstreams • Build alignment with cross-functional partners: product, engineers, marketers, analysts, content writers, and designers. • Inform strategic development of Tinder’s proprietary CRM platform with our Tools PMs
Requirements
• You have 7+ years of experience leading CRM and lifecycle initiatives • You have experience with Machine learning techniques to drive impact through the personalization of CRM, marketing, or other growth levers. • You're a natural communicator, empathetic to member needs and internal teammate needs • You have strong attention to detail and can implement initiatives across multiple functions. • You have exceptional analytics skills and can navigate complex data sets to provide actionable insights related to CRM performance and user segmentation. • You are a marketing visionary and can break down large-scale marketing tactics into impactful strategic milestones. • You possess an excellent ability to make key strategic growth decisions.
Benefits
• Unlimited PTO (with no waiting period), 10 annual Wellness Days • Time off to volunteer and charitable donations matching • Comprehensive health, vision, and dental coverage • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development • Investment in your wellness: access to mental health support via Modern Health and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy • Free subscription to Tinder Gold
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