Senior Lifecycle Marketing Manager

August 16

Apply Now

Receive Emails with Similar Jobs

Monarch Money

WebsiteLinkedInAll Job Openings

A financial coach in your pocket. Get personalized advice on how to best grow your money.

2 - 10

Description

• Lead and manage retention and growth (winback) lifecycle marketing campaigns from end-to-end. • Develop a cohesive strategy for both marketing and transactional communications (across email and push notifications), to ensure a streamlined point of view for all communications going out to our members. • Build quarterly roadmap of campaigns and tests that align to business goals and strategy. • Employ multi-variant testing, holdout groups, etc to confidently measure the impact of lifecycle campaigns on key business metrics. • Analyze campaign performance, share learnings and turn insights into actionable strategies that increase conversion to paid subscription and long term retention. • Leverage qualitative and quantitative insights to inform lifecycle campaign briefs, including re-imagining our welcome series, ongoing product education, segmented nurture campaigns and renewal reminders. • Be a key partner in our communications strategy for new product and feature launches, newsletter sends and community-building efforts. • Lead the redesign of our email design and template system.

Requirements

• Experience working in the B2C tech space, with a deep understanding of subscription based services and subscriber retention. • Entrepreneurial spirit with a hands-on, scrappy attitude. • Excellent communication and cross-functional collaboration skills. • Stays current on industry trends and best practices in lifecycle marketing. • Proven track record of driving customer engagement, retention, and revenue growth. • Extensive email marketing experience, with the ability to learn new products or systems quickly (experience with Customer.io or Sendgrid is a plus). • Strong analytical skills with the ability to interpret data and identify trends to improve performance. • Has empathy for the customer and cares deeply about delivering value with all communications.

Benefits

• Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere. • Competitive cash and equity compensation in a hyper growth, early stage company 🚀. • Stipend to set-up your ideal working environment. • Medical, dental and vision benefits (Full time US only). • 401k (US only). • Unlimited PTO. • 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!