Analyst Relations Manager - Google Cloud - AI Go To Market

August 28

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We Focus on Strategy Execution for High Tech companies

Collaborative Marketing • Predictive Analytics • Route-to-Market Strategies • Mobile Strategies • Gamification: turn spectators into participants

51 - 200

Description

• Maintain positive, ongoing relationships with industry analysts across a variety of firms in support of the company’s goals and objectives. • This person will be responsible for sharing information, fostering relationships, gathering market insights, and shaping perceptions among the community of the client’s key industry analysts. • 80% of the job is focused on external activities. • The successful candidate will conduct outreach to targeted analysts and key influencers with a focus on educating analysts, AR program management, and amplifying successful outcomes in Google Cloud GenAI industry use cases, among other tasks. • Build strong relationships with influential analysts and executive spokespeople • Serve as an internal resource to share marketplace insights regarding competitors, market trends and new technologies • Review, summarize and track relevant research for internal stakeholders • Work with Product Marketing to deliver quality and compelling information to the industry analyst community through an ongoing cadence of analyst briefings, inquiries and other engagements • Prepare, write and edit analyst presentations and materials and Briefing docs • Facilitate analyst briefings, inquiries and engagements such as consulting days or analyst visits • Create and maintain a research and engagement calendar. • Secure analyst quotes for press releases, blogs and other marketing materials • Participate in and coordinate analyst interactions at conferences and other trade events

Requirements

• Experience in High-Technology is a must and AI is a plus • Flexibility - the ability to deliver both strategic AR (analysis, summaries, attend analyst interactions) as well as administer operational AR responsibilities (events, reporting, programmatic management for stakeholders) • AR experience - prior knowledge of analyst landscape (can identify who are the key influencers and analysts in the cloud/gen AI space, or the ability to get up to speed quickly on who they are so they can confidently brief executives verbally and in writing) • Judgment and executive presence - this individual will be asked to write scale outreach communications, host analyst community calls, and prep customers for attendance at calls or events. They will also interface with senior executives in our sales organization. • Thrives in ambiguity - GenAI moves particularly fast, and decisions are made quickly. This individual should be energized by change (not discouraged). • Solid industry analyst relationships and a few references from top firms • Excellent oral and written communications skills, with a knack for tying product and company developments to larger industry trends and research