Sr. Demand Generation Manager, ABM

September 7

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Pendo.io

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We’re on a mission to elevate the world’s experiences with software.

SaaS Analytics • Product Management Tools • Big Data • In-Application Messaging and Guides • Product Success

501 - 1000

💰 $110M Secondary Market on 2021-11

Description

• Iterate and improve upon existing account-based marketing initiatives, and build new integrated ABM campaigns from scratch that support the Enterprise sales team’s key targets • Lead marketing planning in partnership with sales leadership to align on segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity. • Responsible for the planning, execution, and optimization of cross-channel demand generating marketing programs including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver quality leads to the enterprise sales team. • Own reporting and analysis on your marketing programs, ensuring programs perform against goals and are continually optimized.

Requirements

• Minimum of three (3) years of experience in B2B demand generation • Experience with building out integrated marketing campaigns • Experience working in partnership with enterprise sales leaders • Understanding of demand and pipeline generation best practices, new trends, and technology • A passion for reporting. You live for the data and use it to guide your programs and spend • Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense)