Creative Director
July 24
🔄 Hybrid – San Francisco
Description
• With the VP Marketing, develop and implement a cohesive brand strategy that aligns with the company's overall objectives. • Ensure brand consistency across all channels and touchpoints, including digital platforms, collateral, tv campaigns, and in-person experiences. • Collaborate with cross-functional teams to integrate brand messaging into all aspects of the business. • Lead a team of designers, copywriters, and other creatives to produce high-quality, engaging content that resonates with our target audience. • Provide creative direction and feedback to ensure that all work meets brand standards, best practices for performance marketing, and aligns with strategic objectives. • Stay up-to-date on industry trends and best practices to continuously innovate and improve our creative output. • Work closely with the marketing team to develop and implement strategies for driving performance metrics, such as conversion rates, click-through rates, and engagement metrics. • Analyze performance data and insights to identify areas for improvement and optimization. • Implement A/B testing and other tactics to improve creative performance and ROI. • Inspire and motivate the creative team to deliver with excellence, fostering a culture of creativity, collaboration, and accountability. • Provide mentorship and professional development opportunities to help team members grow and excel in their roles. • Manage resource allocation and workload distribution to ensure projects are completed on time and within budget.
Requirements
• Bachelor's degree in design, marketing, or related field. • 5+ years of experience in a creative leadership role within the consumer goods, supplements, health, or wellness industries. • Strategic thinker with a passion for wellness and for educating millions of people about the power of microbiome science on overall health. • Strong portfolio showcasing a track record of successful brand campaigns and creative projects that resonate with consumers and drive results. • Strong analytical skills and experience using data to drive decision-making and optimize performance. • Strong capabilities in digital and web design, with a focus on both UI and UX. • An ability to translate scientific concepts into compelling content is a bonus. • Deep understanding of branding principles, design aesthetics, and storytelling techniques. • Excellent communication and presentation skills, with the ability to articulate and sell creative ideas to internal stakeholders and external partners. • Excellent leadership and communication skills, with the ability to inspire and motivate a team. • Proficiency in design software (Figma) and familiarity with marketing analytics tools. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Benefits
• Medical, Dental, and Vision • Commuter Benefits • Life & STD Insurance • Company match on 401 (k) • Flexible Time Off (FTO) • Equity
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