Content Marketer

September 8

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We are a Digital Partner specializing in Custom Software Development and High Performance Digital Marketing

Advertising & Marketing • Digital Marketing • SEO • Web Design • Graphic Design

11 - 50

Description

• Serve as internal and external communications creator while maintaining company and/or client tone and mission. • Conceptualize projects upfront. • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy. • Write clean, concise, and well-polished copy for advertising campaigns. • Create and optimize website content considering SEO and Google Analytics. • Edit existing content, copy-edit client supplied content prior to publishing. • Build and maintain internal and client editorial calendars and written guidelines. • Stay up to date with the latest industry trends and customer challenges. • Maintain brand standards for multiple client brands. • Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging. • Frequently test new content formats and distribution channels, including formal A/B testing. • Maintain brand standards for internal brands. • Generate ideas to increase customer engagement. • Ensure a strong web presence on various channels. • Monitor and grow the company's social media and organic traffic. • Daily meetings at 9 am. • Marketing, Advertising, Creative, and Digital best practices team training. • Learn and support our proprietary products. • Create and maintain best practices and procedural documentation for the team. • Push the business to adopt better content creation practices, thought leadership strategies, and client materials.

Requirements

• Extensive digital experience required. • Solid understand of StoryBrand framework. • Solid grasp of grammar and spelling—and the understanding that rule-breaking is necessary sometimes for effect. • Minimum 5 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients. • Minimum 5 Years of digital experience including website builds. • Ability to interview stakeholders and plan website content, site maps. • Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services. • Strong passion for and knowledge of digital marketing disciplines. • Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands. • Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients. • Approaches work with a sense of eagerness, “take ownership” attitude. • Capacity to work independently, works well under tight deadlines. • Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must. • Ability to take initiative and be proactive with workload. • Ability to take, give, and discuss constructive criticism. • Ethical and trustworthy.