(US) Marketing Data & Insights Analyst

September 7

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PointClickCare

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Transforming Care Through Technology

Electronic health records • EHR • EMR • long-term care • software

1001 - 5000

💰 Secondary Market on 2022-03

Description

• Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals. • Track, measure and report digital performance to ROI, through all technology platforms and digital channels against planned KPI’s, goals and deliver actionable insights and recommendations • Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization • Partner with all Marketing functions and ensure compliance to set and agreed technology integration processes and SLAs to keep performance measurement as accurate as possible and flexible to support the organizations scalability and growth • Act as a project manager for the marketing analytics team, helping the team stay up to date with documentation and data governance

Requirements

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science • 5+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience. • Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance • Experience in high growth, fast paced, heavily matrixed organizations • Experience in analyzing content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns • Experience in Using available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams • Experience in working with marketing, sales and SDR teams with strong presence and presentation skills in a fast paced environment