Senior B2B Marketing Analyst

August 14

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Power Digital Marketing

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We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000

Description

• The Sr. B2B Marketing Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of digital disciplines including Marketing Operations (MOPs, CRM, MAP), Content Strategy, and Paid, Owned, and Earned Media • The Sr. B2B Marketing Analyst leads these projects among teams ranging from 5-20 contributors for any given project.

Requirements

• 5+ years of cross-channel marketing program management experience • Understanding of marketing funnels and flywheels • Understanding of B2B buying committees / audience strategy • Competence in post-marketing lead funnels & MOPs • Familiarity with the larger marketing and media buying landscape • Familiarity with earned media channels • Familiarity with Asana and Slack • Experience with audience insight tools such as Global Web Index and Bombora a plus • Experience with Account-Based Marketing (ABM) a plus

Benefits

• Base salary + commission opportunities • Unlimited PTO (available on day one) • Fully flex work environment: full-remote, in-office, or hybrid • 12 observed national holidays • Regularly scheduled mental health and recharge days • 401k plan with up to 4% employer match after 6 months with the company • Unlimited opportunities for professional growth within a rapidly growing agency • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • Employee Assistance Program (EAP) • Quarterly awards and recognitions for outstanding performance • Clear pathway to leadership for every position • Opportunities to be involved in company DEI initiatives • Ongoing employee development programs for personal and professional growths