Director, Integrated Marketing - Public Cloud

August 20

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Rackspace Technology

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Realize the full value of the cloud.

IT as a Service • Multi-Cloud • Managed Hosting • Managed AWS/Azure/Google Cloud Platform/OpenStack/Alibaba • Managed Private Cloud for VMware/Microsoft/OpenStack

5001 - 10000

Description

• Oversee the planning, creation, orchestration, and optimization of global multi-channel marketing campaigns, ensuring consistency and cohesion across all touchpoints that balance long-term planning with constant testing and optimization. • Design, implement and optimize a Rackspace integrated campaign framework for acquiring new customers and for expanding our footprint with our installed base. • Collaborate closely with field marketing and sales leadership to ensure the plan is aligned with the sales objectives and growth targets for the regions. • Lead a team of talented, agile integrated campaign marketers including product marketers, digital marketers and program managers, fostering a culture of excellence, innovation, and collaboration. Leverage the team to shape and execute the campaign plans globally and locally for regions as needed. • Drive a data-driven and agile approach to campaign development and execution that enables regular optimization for ROI. • Work collaboratively with field marketing, product management, alliances, brand, creative services, analyst relations, PR, events and operations on developing and executing the strategies and plans. Collaborate with these teams to drive required input and deliverables for the successful execution of planned marketing campaigns. • Own the implementation and iteration of Rackspace’s buyer journey, working with relevant stakeholders to map personas and messaging, align campaign tactics and programs, oversee segmentation, and help build cross-functional acquisition and expansion strategies across the journey. • Regularly measure, report on and analyze campaign performance to identify trends, insights and optimization opportunities to achieve maximum ROI. • Manage the overall Integrated Marketing campaign budget for the business unit marketing team, ensuring strategic allocation of resources to high-impact activities. • Stay abreast of market trends, competitive landscape, and customer needs, using insights to inform and adapt marketing strategies and identify opportunities for growth. • Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all program touchpoints. • Champion the Rackspace brand, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.

Requirements

• A minimum of 10 years of experience in B2B technology services marketing, with at least 5 years in a leadership role within field marketing, demand generation, campaigns, digital marketing or related areas. • Deep understanding of technology services market dynamics, customer segments, and sales cycles. Experience in the Americas and European markets, Asia Pacific experience is a plus. • Knowledge of cloud technology and the players from either direct marketing experience and/or adjacent experience. • Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices. • Experience driving pipeline and revenue results across multiple channels, including scaling global strategy and programs for local execution. • Deep understanding of integrated campaign best practices, playbooks, customer journeys, etc. • Experience managing agencies for support and execution of campaigns and programs. • Strong leadership skills with experience managing through impact and influence diverse and geographically dispersed teams. • Excellent communication, collaboration, and stakeholder management skills. • Proficiency in marketing automation, CRM and digital marketing tools • Ability to travel as required for the role.