RAPP
We are the agency that's utterly focused on the individual.
Analytics • Creative Services • CRM • Data Services • Digital Marketing
1001 - 5000
Director, Analytics
July 24
🏢 In-office - Los Angeles
RAPP
We are the agency that's utterly focused on the individual.
Analytics • Creative Services • CRM • Data Services • Digital Marketing
1001 - 5000
Description
• Leads the Campaign Analytics functional area in leveraging a holistic view of clients’ campaign results • Develops actionable insights from all campaign results to optimize direct response campaigns
Requirements
• Bachelor’s degree in Math, Finance, Marketing, Social Science or other related degree. • 7+ years Direct Marketing analytical experience. • 3-5 years of experience analyzing digital campaigns/media • Agency experience a plus • Extensive knowledge of database marketing principles • Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and ProForma development • Extensive knowledge of Direct Marketing metrics, especially digital and emerging media • Extensive knowledge of direct marketing principles and best in class methodologies • Working knowledge of databases and structure • Working knowledge of statistical methods and tools • Knowledge of data models, digital media ecosystem, and creative production processes a plus. • Strong analytical skills • Strong communication skills
Benefits
• Health/vision/dental insurance • 401(k) • Stock options • Healthcare & Dependent Flexible Spending Accounts • Vacation • Sick and personal days • Positive activism days • Paid parental leave • Disability benefits
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