Content Lead

August 31

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re-tool

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Be different. Be re-markable.

Go-to-Market Strategy • Brand Management • re-Positioning • Customer Engagement

11 - 50

Description

• Lead the Content function at Retool, developing and overseeing content across the funnel. • Make content a strategic advantage for Retool, from idea to execution to organic distribution. • Manage a small internal team plus a roster of freelancers and agencies to deliver data-driven work. • Hold the bar high for content quality and help collaborators reach that bar. • Set the right content metrics to measure the impact of our output. • Experiment with channels and content types to find effective levers for scaling success. • Partner with SEO and Product Marketing to expand the reach of our content. • Collaborate with subject matter experts to extract the best stories and ideas.

Requirements

• 8-10+ years of experience in Content Marketing with an emphasis on growth, with at least 2+ years leading the function. • Experience working with technical audiences (developers, engineering managers, technical PMs preferred). • Excellent written and verbal communication skills, and the ability to coach others on the same. • Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks. • A track record of scaling content to meet ambitious organic growth targets. • The ability to build strong cross-functional partnerships with technical teams and the rest of the marketing org.

Benefits

• Retool provides a comprehensive benefit plan including medical, dental, vision, and 401(k). • Additional compensation in the form of equity, and/or commission/bonuses are dependent on the position offered. • Hybrid work location.