Senior Vice President of Marketing and Communications

March 16

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Redwood Credit Union

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For all that you love.

Redwood Credit Union (RCU) offers comprehensive banking services to consumers and small businesses throughout the North Bay and San Francisco.

501 - 1000

Description

• Serve as a member of the Senior Leadership Team providing leadership and direction for the Credit Union. • Plan, develop, implement, and monitor budgets, plans, policies, procedures, and short- and long-term strategies for areas of responsibility including market data analytics, marketing and advertising programs, external Member communications, public relations, social media, and marketing research programs. • Develop and maintain organization’s image and brand via effective marketing, product placement and presentment, Member communications, public relations, and social media programs. • Serve on and/or direct a variety of committees to ensure effective interface of all key areas of responsibility with other areas of the organization and to ensure policies, programs, objectives, and goals are effectively communicated. • Attend and actively participate in Board of Directors meetings, Senior Leadership meetings, ALCO meetings, Board and SLT strategic planning sessions, Human Resource Committee, etc. • Manage Public Relations and act as primary spokesperson where appropriate and manage contacts for all media/press inquiries. • Represent Redwood Credit Union to outside entities such as Members, community leaders, members of the press, politicians, examiners, auditors, vendors, and others. • Develop and implement plans and policies to attain goals and objectives, measure progress, and implement adjustments as appropriate. • Develop and regularly evaluate procedures and programs and ensure effective implementation and communication. • Play an integral role in the development of annual projects and budget to support marketing, technology and communications and PR efforts. • Continually assess the competitiveness of programs, processes and practices against relevant comparable companies, industries, and markets to ensure use of best practices. • Continually monitor and assess the competitiveness of all products and services against relevant comparable companies, industries, and markets. • Establish and maintain credibility throughout organization to execute and provide effective leadership over key areas of responsibility. • Ensure areas of responsibility comply with Credit Union, State and Federal law and regulations. • Provide leadership for direct reports and department. Recruit, select, train, motivate, mentor, evaluate, and develop direct reports. • The ideal candidate has combination of education and experience equivalent to a bachelor's degree (master’s preferred) in marketing, business administration, or closely related field, plus a minimum of fifteen years of experience with digital channel and product development, data and program analysis, member/customer experience, marketing and public relations experience, with demonstrated writing and communication abilities and at least five years of experience at an executive management level.

Requirements

• Strong knowledge and demonstrated skills in marketing, marketing technology, digital channels, communications, public relations, and social media. • Excellent detail, organizational, multi-tasking, facilitation, influence, and prioritization skills. • Excellent communication (written and oral), public speaking and crisis management skills. • Knowledge of a variety of media and digital delivery channel and product positioning strategies, efforts, and methods. • Deep experience encouraging collaboration between cross-functional teams to deliver effective and efficient solutions to business lines. • Current knowledge of Federal and State marketing related laws, rules, and regulations. • Solid knowledge of the financial services industry, trends, and resources. • Track record of success analyzing people processes, data and trends to make recommendations to business units and Senior Leadership to drive continuous improvement. • Current knowledge of national and local economic trends and conditions. • Strong knowledge of online/internet/web and social media and network practices and techniques. • Knowledge of data processing, databases, Marketing Customer Information Files (MCIFs), target marketing, social media and internet/web capabilities and practices. • Ability to establish and maintain effective working relationships with a diverse group of people including Members, team members, officials/directors, community leaders and groups, politicians, regulators, attorneys, vendors, and other individuals and groups.

Benefits

• Competitive medical, dental, and vision insurance, mental health offerings • Employee performance incentive plan • Salary Advancement– Merit increase based on performance • 401(k) program with employer match • Competitive PTO accrual plus 11 paid company holidays and your birthday off! • RCU Discounts and Perks- - RCU employees are eligible for a .75% discount off RCU standard collateral auto loans - RCU employees are eligible for a 1% discount on all recreational or boat loan products - 2% discount off Visas and LOC Loans through RCU - 0% interest on garment, fitness, or home office equipment loan of up to $500 - 100% financing for employee purchased homes!