Director Advanced Media

July 26

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Description

• Develop and lead the execution of advanced media strategies across multiple channels, including but not limited to programmatic OLV and Display, Publisher Direct OTT/CTV, Youtube, Amazon, Google Ads, Streaming Audio and Digital OOH. • Identify and establish relationships with 3rd party vendors and lead agency initiatives for the preparation of a cookieless environment. • Evaluate new partners for attribution and measurement, target audience data, device graph/identity spine, DSPs, and SSPs and provide recommendations on who and why to onboard moving forward. • Lead onboarding process of new partners to ensure technical compatibility, data flow through APIs and integration with existing reporting portals. • Collaborate with cross-functional teams to ensure integration and alignment of media plans with overall marketing and business objectives. • Stay up-to-date with emerging trends and technologies in advanced media and make recommendations on how to incorporate them into the overall media strategy. • Manage relationships with ad serving and DSP partners including negotiating contracts and ensuring quality control and proper execution of campaigns. • Develop and manage advanced media plans and strategies for client campaigns, ensuring meeting of goals and adherence to financial targets. • Analyze and report on campaign performance and make recommendations for optimization and future improvements. • Manage and mentor a team of media professionals, providing guidance and support to help them develop their skills and achieve their career goals. • Forward and innovative thinking to bring new opportunities in Digital media to clients. • Proactively improve department/agency efficiencies and create processes as new media demands dictate. • Participate in client meetings to discuss new developments, strategies and performance and optimizations of Advanced Media campaigns. • Oversee technical implementations of campaigns including targeting, pixel implementation and campaign set-ups. • Manage campaign managers. Mentor, and develop a staff to ensure opportunities for growth as well as establishing SOP’s for the department. • This position will involve travel to trade shows and onsite client meetings. • Communicate with clients to provide instructions and support for pixel implementations. • Provide clear implementation instructions for various environments including direct implementation on web pages and through tag management systems such as GTM and Tealium. • Provide instructions for setting up post backs in Mobile Measurement Platforms (MMPs) and utilizing pixels to collect event specific data. • Collaborate with engineers to develop new pixel and tag products and enhance their functionality. • Ensure that all tags are firing correctly across all platforms to guarantee precise reporting and performance measurement. • Ability to utilize consumer research tools and integration of audience segments for Programmatic campaigns. • Work with senior level management and data science on product development and software tools for Advanced media reporting. • Incorporate a holistic reporting process with linear TV as needed. • Gain a full funnel understanding of convergent TV media landscape and have full scale knowledge of the convergent TV media performance and tactics. • Other responsibilities will be assigned as the business needs arise

Requirements

• Bachelor's degree in Marketing, Communications, or a related field. • 7+ years of experience in advanced media, with a proven track record of success in developing and executing effective media strategies. • Strong knowledge of advanced media channels, including OTT/CTV, programmatic, OLV (including Youtube), Display, Amazon, Streaming Audio and Digital OOH. • Excellent analytical skills and ability to use data to inform media strategies and make decisions. • Strong project management skills and ability to manage multiple priorities and stakeholders. • Problem solver and ability to quickly implement solutions with the tenacity to take solutions across the finish line. • Excellent communication skills, both verbal and written, with the ability to communicate complex ideas in a clear and concise manner. • Strong leadership skills and ability to motivate and manage a team of media professionals. • Experience managing budgets and financial targets. • Microsoft Office proficiency (Work, Excel, Outlook, PowerPoint) at advanced level required