Demand Generation Marketing Manager
March 22
🏢 In-office - Bay Area
Description
• Develop and implement a comprehensive demand generation strategy aligned with overall business objectives • Manage multi-channel integrated campaigns • Collaborate with marketing and sales teams to define buyer personas and develop targeted lead generation campaigns • Manage and optimize lead nurturing programs to improve conversion rates • Utilize marketing automation tools and marketing analytics platforms • Generate reports and analyze key performance indicators to measure the success of demand generation activities • Stay up-to-date on latest digital marketing trends and technologies
Requirements
• Bachelor's degree in Marketing, Communications, or a related field • 5+ years of experience in demand generation marketing with a proven track record of success • In-depth understanding of the entire demand generation funnel and ability to optimize each stage • Stellar analytical and problem-solving skills with a data-driven mindset • Impeccable communication and interpersonal skills, fostering strong relationships with internal and external stakeholders • Knowledge of generative AI tools for marketers • Thrives in fast-paced environment and excels at project management, communication, and organization • Can work independently and collaboratively to achieve team goals • Has experience managing budgets and ensuring fiscal responsibility • Creative and innovative thinker with ability to generate new ideas and translate them into high-impact campaign strategies • Be flexible to wear multiple hats in a fast-paced startup environment, pivoting as needed to drive business results
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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