Marketing Automation Specialist

August 24

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Sand Technologies

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A global tech-services and talent-solutions company with expertise in industrial AI, data science, software, and more.

501 - 1000

Description

• Assist in the daily management and administration of HubSpot, ensuring that marketing processes run smoothly and efficiently. • Support the design and execution of marketing automation workflows, email campaigns, and lead management processes within HubSpot. • Monitor and maintain data integrity and hygiene within the CRM and marketing systems, ensuring accurate and consistent reporting. • Collaborate with sales and marketing teams to track and optimize lead generation, nurturing, and scoring processes. • Assist in the implementation and management of new marketing tools and technologies, ensuring seamless integration with existing systems. • Perform routine audits and maintenance tasks to keep marketing operations systems running smoothly and up to date. • Generate and analyze marketing performance reports, helping to identify areas for optimization. • Provide day-to-day support for troubleshooting and resolving technical issues within HubSpot, Salesforce, and related tools. • Stay updated on marketing technology trends and provide recommendations for improving current processes and tools.

Requirements

• 3-5 years of experience in marketing operations, with hands-on experience using HubSpot and 1-2 years of experience with Salesforce. • Basic understanding of marketing automation, lead management, and CRM best practices. • Strong organizational and project management skills with an ability to prioritize tasks and meet deadlines. • Familiarity with data management and reporting, including running reports and dashboards in HubSpot. • Experience in executing and managing email marketing campaigns, workflows, and lead scoring models. • Excellent communication skills, with a collaborative mindset and a willingness to learn and adapt.