Saviynt
The #1 Converged Identity Platform with Intelligent Access Governance for Employees, Third Parties & Machines.
Data Access Governance • SoD Monitoring & Remediation • Continuous Controls Monitoring • RBAC / ABAC Policy Management • Infrastructure Access Security
501 - 1000
Manager, Customer Marketing
June 8
🏡 Remote – Anywhere in California
Saviynt
The #1 Converged Identity Platform with Intelligent Access Governance for Employees, Third Parties & Machines.
Data Access Governance • SoD Monitoring & Remediation • Continuous Controls Monitoring • RBAC / ABAC Policy Management • Infrastructure Access Security
501 - 1000
Description
• Senior Customer Marketing Manager role • Responsible for leading dynamic marketing campaigns to increase awareness, expand services, retain accounts, and engage existing customers • Develop strategies for cross-selling, upselling, and customer retention • Influence teams to support growth and implement campaigns and programs to target customers at various stages of their journey with Saviynt • Join an exciting journey to redefine the future of customer marketing • Your ideas will soar, your creativity will thrive, and your impact will be felt far and wide • Write the next chapter of success for the company, one electrifying campaign at a time • Unleash your potential and make magic happen
Requirements
• Strong understanding of cross-selling techniques and strategies • Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation • Proficiency in analyzing customer data and driving actionable insights • Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities • Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities • Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers • Familiarity with various marketing channels, such as email, social media, website, and direct mail • Proficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-selling • Ability to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns • Strong collaboration skills with sales and customer success teams • Continuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trends • Experience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms, • Hubspot/Marketo, and content strategy for website personalization • Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case • Ability to track performance metrics and continuously optimize campaigns.
Benefits
• Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers • Work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives • Analyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly • Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals • Develop compelling marketing messages, content, and offers that resonate with target customers • Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively • Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling • Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results • Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives • Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization • Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results • Successful experience with account-based marketing • Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case • Track performance metrics and continuously optimize.
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