Creative Director - Brand & Content

August 29

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SheerID

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💰 Private Equity Round on 2021-04

Description

• Define and drive the global brand strategy, ensuring alignment with company objectives and market opportunities. Evolve and articulate a compelling brand positioning that differentiates SheerID. • Define the brand voice, persona, ethos and visual identity that will engage with the world’s largest brands to support GTM campaign execution. • Bring the SheerID brand to life through one-of-a-kind brand campaigns and creative brand concepts that target our business and developer audiences. • Work with the team to provide vision and strategy around brand campaigns to execute them in a results and metrics driven fashion. • Define the content strategy for elevating SheerID into the thought leader we aspire to be in our space, culminating in a comprehensive calendar of activities aligning social media, PR, blog and other content. • Manage joint marketing opportunities with customers and partners to drive SheerID brand narrative. • Oversee the creative, brand growth and corporate events team to align with overall brand objectives and messaging. • Uses qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness. • Manage end-to-end development of content with internal teams, ensuring all production deliverables are met on-time and within scope on multiple concurrent projects. • Expertly and independently communicate product messaging into accurate, targeted, and compelling content. • Propose new content marketing tactics, opportunities, and audiences that support our overall growth targets against defined global ICPs. • Serve as a gatekeeper to the creative services team, managing workloads and forecasting creative bandwidths. • Work as functional designer and collaborative partner with Product to ensure brand alignment for our products and services. • Create, finalize, and share with staff a new SheerID brand style guide/architecture, transforming disparate pieces of brand-related information into one, cohesive and available package for internal and external stakeholders (partners, agencies, etc.).

Requirements

• 10+ years of relevant design and brand management experience, with increasing responsibility and demonstrated growth in role, scope, and sophistication. • Excellent understanding of website and digital as a brand, demand/lead generation, and corporate communication tool, with a clear stance on how to provide a great user experience and drive leads. • Proven team player with a positive, proactive attitude with great interpersonal skills; ability to foster strong relationships with internal and external teams, and be solid support for team members while nurturing the talent of direct reports. • Be results oriented and accountable; must take ownership of all assigned responsibilities and adhere to deadlines. • Work effectively under pressure, all while meeting deadlines, delivering superior (i.e. right-the-first-time) results, and keeping the focus on SheerID customers and partners. • Expert experience with Adobe Creative Cloud (.PSD, .INDD, .AI) and its various other components. • Proven ability to identify new audiences and opportunities, create a strategy, and execute the strategy. • Passion for creativity, innovation and making complex topics and systems accessible and understandable. • A data-driven mindset with the ability to convert quantitative & qualitative research into actionable insights. • Excellent program management skill set able to identify work streams, plan rollouts and execute. • Background in building brands inclusive of audiences that span wide functions and geographies. • Ability to work cross-functionally with product, creatives, product marketers, content marketers, and campaign managers of all levels. • Has a global mindset and understanding about how the brand message should be adapted for different regions. • Demonstrated experience designing and executing integrated brand campaigns across multiple media forms with measurable impact on business results.