Senior Paid Media Manager

February 21, 2023

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Silverback Strategies

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Digital Marketing • Search Engine Optimization • PPC Management • Web Analytics • Social Media Advertising

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Description

• Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies • Fully “own” the success of a portfolio of a few (3-5) client accounts • Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals • Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok) • Pioneer testing and deployment of “outside the box” media channels & tools • Collaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc • Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients • Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients • Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts • Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships • Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building • Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change • Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices • Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc • Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time • In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates) • Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media

Requirements

• 4-5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok) • Previous agency experience is a must-have! • Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing • Strong experience driving/leading paid media account strategy • Strong testing & innovation mentality • Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel • Experience with Google Tag Manager and Supermetrics is a plus! • Strong analytical skills, technical knowledge and attention to detail • Excellent written and verbal communication skills • Eagerness to deliver under tight deadlines • Genuine curiosity that will guide the research to inform your technical work • Outstanding time management and organization skills • The ability to accept constructive criticism in a professional manner and to learn from edits • Comfort with constant personal and professional growth

Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match