Paid Media Specialist

August 17

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SmartBug Media

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Globally recognized Intelligent Inbound® marketing agency here to support your revenue growth.

inbound marketing • content marketing • web design • web development • social media

51 - 200

Description

• Developing, implementing, and leading the account’s paid media strategy for various channels including Google Ads, Microsoft Ads, Facebook Ads, YouTube, and other third-party ad platforms. • Defining important metrics for paid media performance. • Running and overseeing paid media content. • Effectively monitoring account budgetary goals. Measuring the success of every paid media campaign based on the performance of account KPIs. • Staying up to date with the latest paid media best practices and technologies. • Effectively collaborating with internal team members servicing the account. • Having a deep understanding of the client’s business, objectives, and current gaps. • Ensuring the precise and seamless execution of account strategies. • Actively identifying and removing barriers to success. • Understanding at a high-level the marketing techniques required to make plans successful while continually expanding on this knowledge as needed. • Actively researching and collecting data to help inform paid media strategies moving forward. • The regular reporting on and monitoring of performance and optimization results. • Driving client’s revenue growth through paid media strategies and tactics.

Requirements

• A minimum of one year of experience in developing, implementing, and leading paid media strategy in Google Ads and Facebook Ads • Proven ability to manage multiple projects and consistently meet deadlines • Excellent organization and time management skills • Solid business acumen, management, and problem-solving skills • Experience developing, implementing, and leading paid media strategy in Microsoft Ads, LinkedIn Ads, and other third-party ad platforms is a plus but not required • Hands-on experience with project management systems is preferred; experience with Teamwork is strongly preferred • Proven relationship-building skills and communication experience • Basic understanding of digital marketing outside of Paid Media • Proficiency in Microsoft Office and Google Suite • Experience working remotely in similar roles is strongly preferred

Benefits

• Annual Salary - $50,000- $65,000 DOE • Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Unlimited sick time • 4 week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spend plan • Company-funded short-term disability and life insurance • Long-term disability • Annual leadership conference, SmartBug Palooza • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire